That's part of breaking the mold to showcase your company's personality. Who should care you exist? Although Refinery29 does introduce its page with a description of its business, its goes out on a bang -- four bangs, to be exact. But that text alone would have been a bit, well, average. What’s more, good stories are sticky -- which means people are more likely to connect with them and pass them on. And yeah, that's harder than filling a stock "About Us" template -- but it can have a significant payoff for your brand. For over 40 years, Epsilon has helped drive business growth for brands. Marketing. Formula: We’re “Company Name”, and we’ve been “What your business does” here in “Location” since “Date”. In her spare time, Jessie is also a professional Makeup Artist and can draw a mean cat eye. Being early age gives us the advantage of having a focused team as well as the flexibility to customize our processes for different clients. Do you think that your story is best told visually? In 2013, the firm marked two decades of successful investing throughout North America. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Many companies add just a simple mission statement or company profile, but people often don't want to ready a wall of text explaining what you do. The takeaway for marketers? Marketing Eye has been recognised as one of the best marketing strategy consulting firms in the world. You'll learn all this and more on their About Us page, but what really makes their page stand out is the company's emphasis on social responsibility, which takes up nearly half the page and explains the company's dedication to giving 5% of its net profit annually to various philanthropic organizations. About pages are perfect spaces to talk about where you started, how you've grown, and the ideals that have helped your organization mature. We founded the web analytics industry with our Log Analyzer product which evolved into the first online marketing analytics SaaS solution. The top of the page puts the brand story (or other introductory text) first, supported by a large image that speaks for itself. A shiny new website is worthless if it doesn’t help you reach your goals. Nonetheless, the ingenuity she brings to the company isn't lost on her website's "About Me" page. Marketing on the web can be hard for small businesses. Maybe, but, maybe not. Jessie has extensive business, customer service and social media experience of which includes owning an international coffee roasting company (US and Australia). Our marketing department is the heart of the business, and the heartbeat of our clients’ businesses too – they make things happen, and they get things done! It's not a band -- it's a crew. It comes with counter boxes, progress bars, and animated images for you to customize. Know your audience, and make it obvious to that audience the instant they read about you on your website. It primes visitors for a story in a way that makes them immediately feel something. It's amazing what impression you can make on site visitors just by creatively telling your story with words alone. When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow. With the "meet the team" section near the top with geometric designs and striking typography, you'll be able to showcase the humans behind your brand. The interactive milestone calendar at the bottom is especially impressive. Learn about our history and the values and missions that drive us. Being able to express his values as a creative professional in such a well-organized page is something to be desired by anyone creating their own about page. In fact, in about pages, these evolutions can improve the story you tell to website visitors. Alright, we might be biased in highlighting this professional, as Aja is our very own SEO strategist at HubSpot. You may unsubscribe from these communications at any time. We are a modern and progressive agency that always searches and invests in the best technologies and software for social media and digital marketing. The About Us page continues in story-format and is separated into three sections: "be bold", "stay bold", and "share bold". Where does this fit into a company's "About Us" page? About Us | Full Services Internet Marketing Consultant Company This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they'd get by working with her or advertising on her channel. Trident invests in companies across multiple stages of growth and has raised $1.9 billion of capital since its founding in 1993. So how do you balance your remarkable content creation with your web design needs? If you have ever been house or apartment hunting, you have probably walked into a place that needed some work. This speaks volumes to the value honesty and humbleness can play to your customers. The organization is on a "mission," sure, but there's also an "essence" of Refinery29, a "promise" it keeps, and a "vibe" it gives off. Therefore, the US CPG company … For over 35 years, Catalina has turned shoppers into buyers and buyers into fans. “Unbounce Empowers You to Create Better Marketing Experiences.” This is a great, simple, customer-focused value proposition. Sure, it needs to be polished and free of errors, but it should always sound friendly and real. in Mass Communications with an emphasis in advertising from the University of South Dakota. The companies are ranked by brand value and there is a comparison between 2019-2020. What's more, the entire "About Us" page is responsive, including the video. M&S is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers around the world We are the world’s most significant leadingagency for digital marketing, contentmarketing, and SEO since 2003. That's why it's crucial that you identify and mention your core customer. You want to introduce your company name and explain what your business does, where you operate (or the markets you serve), and tell us how long you’ve been doing it for. Even if you have a dedicated "About Us" page, there are plenty of ways to creatively showcase your company's personality throughout your entire website. Why Us. We’ve helped to substantially grow many of the most successful and fastest growing brands in the world that include... We produce outstanding results. So, Refinery29 broke it down to convey the intangible qualities that are tough to include in a basic "About Us" page. Address Hygiene: The precision and purity of postal addresses on a mailing list. Since joining IDG in July 2018, Mark has taken our data services group forward to record growth and continues to collaborate with leaders across the company to define and execute our data services strategy. In her spare time she enjoys spending time with her rescue pup, Cleo, and her large family of nine. It features image sliders, social sharing buttons, and more. Their page also features the company’s core values, which again tell a story about a company that is based on teamwork. This template supports icons and other elements that appeal to website visitors who want to understand your impact. But what about audio and visual, too, all combined with a really cool story? ... Marketing & Sales. By the end of this post, you'll be introduced to: When you have a great story about how your product or service was built to change lives, share it. The emarketer.com published a list of 25 companies that are the best at marketing. People want and appreciate straight talk about what your business does. Sound over-simplified? Marc Ensign nails that balance between friendly and formal with a confident opening statement, followed by an amusing smiley photo of himself to set an inviting tone. Social media management & marketing company expertise helps to grow businesses and increase visibility and market penetration. Below is the actual "About Us" page, which is a gem once you get there. Marketing involves researching, promoting, selling, and distributing your products or services (the four P’s of marketing — Product, Price, Promotion, and Place). A photograph of the six founders helps to paint a picture of the company’s humble beginnings. As Account Executive, Jessie assists businesses with their advertising needs in both Black Hills Boomer and Black Hills Woman Magazine. These reviews and our digital marketing guide help small businesses and startups find the best digital marketing company for their business. It's the difference between creating generic webpages that provide great information, but in a straightforward, black-and-white kind of way -- versus creating webpages that provide great information and are infused with color, personality, and stay true to a company's unique brand voice. Our mission is always to provide the highest quality products and services to our customers. Instead, use your About Us page to tell a story that introduces customers to your business, displays your values and, most importantly, captures their attention and makes them want to learn more. Vision, Business Mission and Objective The Pipelines and Product Marketing Company was set up with the objective to provide excellent customer services by transporting crude oil to the refineries and moving white petroleum products to the existing and future markets efficiently and at low cost through a safe and well maintained network of pipelines and depots. Take Joe Payton's "About Me" page, below. In fact, they often look like an afterthought. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services. Use these moments to further your company story and show people that you're always ready to change and adapt to the needs of your industry. Quite philosophical, for a place to have dinner. People tend to think that "About Us" pages have to sound formal to gain credibility and trust. That's a tough balance to get right. She also was Marketing Director for a software company and a public opinion research firm. This inspires us. Contact us today using the form below, or at 800-584-4653 x4 for a free consultation. Through innovative and unconventional creative methods, UZ Marketing is a marketing agency that loves challenges. Originally published Oct 26, 2020 7:00:00 AM, updated October 26 2020. Marketers know there's value to keeping a casual tone in the content they create, but in order to attract customers, you need to prove you have discipline and integrity. In fact, there are some companies out there with remarkable "About Us" pages, the elements of which you can emulate on your own website. Having a background in various accounting positions, Kara joined Tout in 2018 after a long hiatus as a stay-at-home mom for her three children. Play on your own words -- it's okay to have fun and pun with your brand, as it helps to inject personality and humor into your "About Us" page. Stay up to date with the latest marketing, sales, and service tips and news. Rarely have I seen a more powerful opening statement than the one Marketive uses in their About Us page: "Got a solid product? Provide phone numbers, email contacts or a Contact Us form, as well as links to your social media accounts. We’ll help build and execute your marketing strategy and ensure consistency across your brand, from apparel and merch to your logo, website, and more. There is also a focus on other elements of the company away from their main services like community engagement and culture. It was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped. HK Center for Innovation provides Digital Marketing services to its global… But it's great to see a company embrace its own brand of quirk throughout the site. The best About Us pages include some contact information. Plus, the page looks sleek and clean, with plenty of white space and large blue lettering to draw attention without overwhelming visitors. That makes sense, because it gives visitors an instant sample of Doomtree's product. See all integrations. Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer. The "About Us" page is a great place for it to live, too. Maybe this lightbulb developer was founded on a commitment to environmental protection, and every bulb the company makes was built by people who are dedicated to making the world more energy-efficient. Additionally, Marketive's About Us page displays original designs rather than photos to support the text, and the page is simply fun to scroll through. Since being founded in Santa Barbara, California in 1998, CJ has been passionate about driving intelligent growth for their clients. Careers Providing online marketing support and expertise is a top priority, and we know we can’t do it without our excellent teams! Company We help people and businesses learn, grow and succeed. Well, that's one way to tell your story in an engaging way -- through multimedia. Ceros' About Us page is interactive and engaging. It authentically represents some humble beginnings (including two unsuccessful startups that inspired present-day Marketive), and features a fun scroll element that highlights various dates throughout the calendar. It's easy to find advertising thatâs flashy but lacks strategy, or, conversely, a campaign that demonstrates solid strategy that is weakened by mediocre creativity and branding. Tout Advertising is an advertising agency providing full scale marketing and advertising services. Why… Sometimes, simpler is better — as is the case with Brown and Coconut's About Us page, which features a photo of the two co-founders alongside a few paragraphs of text, outlining the purpose and vision behind Brown and Coconut. Please click "Accept" to help us improve its usefulness with additional cookies. This template is 100% drag-and-drop ready, making setup a breeze. About Us Page Design: Form & Function. Markitors is the #1 digital marketing company for small businesses. Unlike any advertising agency, The Marketing Company is a brand-marketing firm whose approach is more like that of a fully-integrated marketing department. This might be the most distinctive website we’ve come across. Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. That's important -- not only because it offers site visitors a great mobile experience, but also for Google search ranking -- especially now that such mobile usage has surpassed desktop. Doomtree is built on a bit of an innovative concept: That a group of talented artists can each have thriving solo careers, but can still come together on a regular basis to create great music. We now lead the market for SharePoint and Microsoft 365 analytics. No venture capital. Joe Payton. The page effectively includes all the information you'd need on the company to make an informed purchasing decision — including how the founder came up with the idea, her personal ties to her vision, the science behind her probiotics, and even an opportunity to find local stores that carry LoveBug probiotics. It was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped. These aren't company traits you'd think to include when starting out, but they're what your customers often make gut decisions on when buying. At this point, we hope that creating an "About Us" page doesn't seem like a daunting task -- rather, we hope you're ready to have some fun with it. GFI is an international success story. Push Power Promo - One Of The Leading Music Marketing Companies. We founded the web analytics industry with our Log Analyzer product which evolved into the first online marketing analytics SaaS solution. Being a data-driven professional, Aja knows her own clients as a freelance writer and strategist don't just want to see what she's written -- they want to see how her content has performed. No outbound sales team. Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer. With a good story to tell, creative copy, humility, and digestible visuals, you're on your way to an eye-catching user experience. Rocket Marketing and Design is a full service Internet marketing and Web Design Company in Miami, FL. With an elegant header and overlay, you'll make a great first impression as you tell your brand story. The company’s brand value has changed +20% within a year from 279.33 billion dollars in 2019 to 334.65 billion dollars in 2020. We are able to take on projects of any size, especially if it is something you don’t think is possible. Since 1993, Webtrends has been a leader in digital analytics products. After all, if people can't figure out what you do, how will they know they need your product or service? However, you'll also want to keep user experience in mind as you showcase your brand story and identity to the world. Free and premium plans, Sales CRM software. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton. So, isolate the milestones prior your company's founding, and use them to give readers some backstory on your current venture. Use short and punchy sentences to explain complex products and ideas in a way that isn't patronizing, but rather, is empathetic. As you're explaining who you serve, make it clear what it is you're offering. But enough about us—let’s talk about you. Instead, Eight Hour Day showcases the people behind the company and humanizes its brand. However, by investing just a sentence or two into telling your potential customers exactly what they'll receive can keep them on your website for longer and interested in learning more. The key word in this marketing definition is "process". His website visitors can learn not just what he does, but why he does it, in an easily digestible way. The Culture section further demonstrates Ceros' playful brand voice, with core values like "We wear our chicken suits". Just $1,000 in seed cash and a whole lot of time and effort spent teaching others how to do online marketing that works. When finishing your "About Us" page, describe who you are as a person or a team, and what your personal values are. That's why we created Marketing 360®, a truly transformational business commerce platform. Not only does Joe's illustrative self-portrait give him a personal brand that customers will remember, but it also demonstrates his expertise as a designer and animator. Kuno Creative's About Us page effectively focuses on what makes the company different: its people. Ideal for a personal brand, you can choose to lay out your content similarly to a resume with big subheads on the left and descriptive text on the right. But, ensuring that every component of a good campaign is represented is what you can expect from Tout Advertising. Trying to sound too professional on your "About Us" page results in stiff, “safe” copy and design -- the perfect way to make sure your company blends in with the masses. Certifications: Google and Hootsuite. In addition to the vibrant self-portrait at the top of the page, Sara's first sentence tells you just how many people subscribe to her channel: 350,000. You don't pay unless they click through to your website. And even though he no longer works at the company, one of his beloved quotes still brands the bottom of Nike's "About Us" page below: "If you have a body, you are an athlete. Our partner ecosystem creates unique opportunities to amplify digital marketing performance and is unrivaled in audience scale, partner diversity, and technology innovation. Business Ideas keep you top of mind, we go through a four step process to make sure you are get the most from your website. You're becoming part of the exception -- and standing out from a sea of "About Us" pages. ... Increase Customer Satisfaction & Upsell with Spectrio’s Audio & Video Marketing. Danielle is a recent college grad that spent a lot of time learning the ins and outs of digital marketing. HK Center for Innovation is a full-service Digital Marketing firm founded by Hariharan & Kavinaya. Digital marketing enables us to track your advertising results and make strategic decisions based on data instead of “gut feelings.” We are dedicated to maximizing your advertising dollars, working ceaselessly to grow your business and your returns. SkinnyDipped's About Us page features a few sweet, polaroid images of the employees (including three of the co-founders as young children), and a moving nod to Josh Dickerson, a family friend whose death inspired the family to start the business. US Data Corporation is a marketing agency that specializes in building custom, highly-targeted mailing lists, email lists, and marketing solutions. The introduction immediately jumped out at me because of how relatable it felt. Good stories humanize your brand, providing context and meaning for your product. And your about page is the perfect platform for it. Founded in 2003, as Bernard Marketing & Advertising, we have consistently garnered successful outcomes for clients through award winning creative and aggressive marketing strategies. She loves to learn new things, especially in the marketing field. A Samsung representative at Best Buy will call to schedule your Galaxy S10 try out. The Best Web Marketing Company On The Sunshine Coast What makes us great website company? TalEx has since seen unprecedented growth at 4,900% in the three years since it began. The Best Digital Marketing Companies of 2020. Provide phone numbers, email contacts or a Contact Us form, as well as links to your social media accounts. Lindsay Kolowich Cox Avoid writing down your whole company history or regurgitating your company mantra. Please share your ZIP Code to find a nearby Best Buy to try out your next phone. Epsilon specializes in data, customer insights, loyalty, email, CRM and digital strategy. Commonly, the kitchen is one of the rooms that shows age and neglect the most. Customers want to be treated like human beings. @lkolow, Lindsay recommends these About Us examples to get started. We have one mission: To generate demand for your product or service. Plus, I appreciated Marketive's layout — starting with what they do, moving into which types of industries they help, and ending with the company's earlier milestones.
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